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Campaigns
Brainstormed, scheduled and executed serialized editorial, social and direct-to-consumer content campaigns to support key Teton Gravity Research productions including Rogue Elements, Andy Irons: Kissed by God, Mountain in the Hallway, Far Out, and Life of Glide. Highlights included ideating and implementing a multi-pronged digital campaign to raise awareness for bipolar disorder and the opioid epidemic around Kissed by God, and creating a new social strategy focused on cutting and publishing multiple pieces of short, original video content weekly to promote key feature films. These strategies directly contributed to a higher time on site and increased social followings. Also oversaw the execution of other key company initiatives including TGR Tested and Safety Week. My work was directly responsible for millions of pageviews, impressions and interactions across social and digital platforms.
Worked with Visit Sun Valley to create a campaign focused on a simple concept: Raising awareness of the backcountry culture in the area. End result was an in-depth feature supported by multiple Facebook posts that accrued more than 200,000 impressions and 100,00 video views.
Created a three-part editorial series to help increase consumer knowledge of Patagonia's Worn Wear initiative. Series focused on how to make gear last longer. Supported editorial series with original native video posts and traditional linkshares.
Executed a more than 30-part content, $300,000 content partnership focused on promoting REI through TGR's film Rogue Elements. Highlights included feature stories, original video series, and viral multi-media content that achieved more than 1 million combined pageviews, and 2 million video views.
Helped execute a four-part multi-media feature for 10 Barrel Brewing Co. designed to spotlight iconic adventure travel destinations across the U.S. Campaign was supported with features and native social video postings.
As part of an ongoing, three-year, six-figure partnership with Gunnison-Crested Butte's Tourism Association, I ideated and published a collection of different features that naturally integrated Crested Butte in their storytelling, accruing over 200,000 impressions.
Oversaw and edited a 17-part, monthlong interactive multimedia campaign focused on accentuating–in real-time–the best aspects of ski resorts included on the Ikon Pass. Partnership was supported with new-age social integration, such as Facebook Live broadcasts.
Managed editorial staff charged with creating and launching one of TGR's flagship properties–TGR Tested– which was the result of a partnership with Visit Bentonville. Also included Bentonville in other serialized properties I helped create, like the "Playgrounds" series.
Managed the creative copyediting process for multi-media feature to promote Schwalbe's short film "Volanico." Supported the feature with social assets delivered to us by the brand.
Handled copywriting to promote a sponsored giveaway of a paid-for vacation to Valle Nevado. Oversaw creation of contest page designed for data capture purposes and executed a social and direct-to-consumer email campaign to drive engagement on contest
Handled copywriting to promote a sponsored giveaway of a paid-for vacation to CMH Heli-Skiing. Oversaw creation of contest paged designed for data capture purposes and executed a social and direct-to-consumer email campaign to drive engagement on contest
Worked with 4FRNT to handle copywriting and contest creation for a sponsored giveaway aimed at increasing brand awareness. Implemented a four-part video series designed to spotlight brand's focus on the backcountry market. Also handled newsletter inclusion.
Managed the creation of an original piece designed to spotlight 686's film "Rabbit Hole."
Paired with Orage to create two multi-media features and two pieces of traditional digital content all with the intent of driving traffic to Orage's retail site. Designed custom newsletter for brand.